We are a young and dynamic software company providing forecasts-on-demand with offices in Paris, London and Ufa and are looking to strengthen our team with an excellent and driven new colleague who will be responsible for our digital marketing and press efforts.
Responsible for the development of organic traffic on Lokad.com by authoring and web-publishing of content on supply chain and demand forecasting.
Identification, mapping and monitoring of search terms and topics used by our target customer universe through analysis of competitor paid keywords and search statistics.
Review of top ranked organic (competitor) content.
Development of a ‘topic roadmap’ outlining a coherent set of articles that cater specifically to the identified searches.
Authoring of articles optimized for web reading and SEO. This will be mostly technical pieces on forecasting technology, background, execution, tools and problems written for the educated but non-expert reader.
Identification of key web information sources frequented by our target clientele
Publishing of articles via placement on key web properties through networking, ‘content sponsoring’, partnerships etc.
Authoring and placement of press releases.
Drafting of sales documentation and presentations.
Ability to speak and write faultless English.
Experience in writing and publishing, ideally for the web.
Ability to absorb, structure and synthesize information rapidly (mostly books).
Interest in IT, supply chain, writing, learning.
Sound technical understanding – Prior supply chain and demand forecasting knowledge is not required. The ability to learn rapidly about technology and an interest in becoming knowledgeable in supply chain topics is required.
Ideally: Fundamentals of SEO.
University diploma. Graduates and professionals with up to 5 years of work experience.
Ability to work independently.
Terms of employment
You will be reporting directly to the CEO of Lokad.
Your work will produce measurable results in page ranks, organic traffic and content partnerships.