Crafting thousands of KPIs is simple

A comic from Lokad's supply chain series titled: Crafting thousands of KPIs is simple, designing five worth looking at is hard. It features two characters, a data scientist in a white coat and a truck driver. They stand behind an open truck, labeled Your BI, which is overflowing with boxes crammed with paper business reports and charts. Papers labeled Marketing Insights and Sales Insights fall from an open box. The data scientist, signing papers handed to him by the driver, remarks, Just stack them there, we will look into it. In the background, a warehouse is visible, packed with similar boxes and adorned with spider webs, suggesting the reports are rarely, if ever, used.

Artist: Marina Besfamilnaya