Forecast accuracy does not equal financial gain

Comic from Lokad's supply chain series, depicting a meeting where a CFO, looking shocked, exclaims, 'We're bankrupt. What the hell happened?' Across the table, three professionals from Sales, Marketing, and Operations each respond defensively. The Sales representative says, 'Don't blame me. I increased accuracy by 3%.' The Marketing representative adds, 'Don't blame me. I increased accuracy by 5%.' The Operations representative chimes in, 'Don't blame me. I increased accuracy by 9%.' The comic is titled 'Forecast accuracy does not equal financial gain' with an ironic tone, highlighting the flawed assumption that improving forecast accuracy in isolation guarantees financial success.

Artist: Marina Besfamilnaya