Exclusive interviews with Mary Leitao and Ludovic Bidault, Heads of Purchase Management at La Redoute, who graciously took the time to discuss La Redoute’s predictive optimization partnership with Lokad.

La Redoute, the second largest women’s clothing retailer, chose Lokad to drive transformation around predictive optimization. The goal of this collaboration was to use artificial intelligence to better manage the match between pricing, sales performance, and inventory. Throughout this initiative, more and more rules were added to the algorithm as to replicate the expertise of employees setting the prices. Consequently, pricing decisions for thousands of products are now automated, allowing La Redoute to focus on exceptions and the overall strategy with the help of relevant reporting also provided by Lokad.