The correlation causation paradox in supply chain

Comic from Lokad's supply chain series, titled 'The correlation causation paradox in supply chain', shows a meeting room where a presenter excitedly correlates a 40% increase in store-to-store dispatch with a 20% rise in sales, concluding they need more trucks for cross-dispatch between stores. A thought bubble from one of the audience members suggests improving the initial allocation first, illustrating the confusion between correlation and causation in decision-making.

Artist: Marina Besfamilnaya