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Customer satisfaction comes at a price nobody wants to pay

A supply chain comic designed by Lokad. Headline: Customer satisfaction comes at a price nobody wants to pay. Marketing and supply chain heads are playing badminton. Supply chain head is losing with many shuttlecocks on the ground. One shuttlecock is in the air. It has an enormous size and a sign reading cost of inventory. Score table shows that supply chain has to pay all the costs.

Artist: Marina Besfamilnaya